The Power of Storytelling to Respond to Hate Crimes
I’ve been proud to know Nick Gilyard as my student at Western Kentucky University and as former intern extraordinaire and now coworker here at Peppercomm. But, most of all, he has been a friend and...
View Article10 Great Examples of the Latest Thinking from Peppercommers
The Peppercomm team has been involved with a range of activities of late that we thought would be of interest to the Innovation Mill audience: - “6 Reasons to Let Employees Bring Personal Passions to...
View ArticleOur Stance on Wikipedia, PR & Ethics
Earlier this month, Peppercomm joined several other PR/communications firms in issuing a statement regarding ethical engagement with the Wikipedia Project. In short, our agency made clear that it is...
View ArticleB2B Audiences’ Advice to Marketers: STOP MARKETING!
Peppercomm has partnered with The Economist Group Content Solutions to survey 500 global business executives on how they approach content from other companies as readers, listeners, as viewers, and...
View ArticleSpicing Up Your Autumn Brainstorms
Autumn. It’s a time for cider donuts, foliage and crisp mornings – basically the stuff dreams are made of. But if you’re anything like us here at Peppercomm, autumn also means pre-holiday season...
View ArticleStill Haven’t Found What I’m Looking For: Searching for Brands in Excel
Brands are always asking, obsessively, how they match up to their competition. Did we get more hits this quarter, or less? If we got less hits, were they at least good hits? Can you tell me what a good...
View ArticleA Few Recommendations for SXSW
If you’re interested in innovation in the media and marketing, perhaps no place gets more attention than the annual SXSW conference in Austin. Now that we’re only a month away from the festivities, we...
View ArticleTalking Wikipedia and Understanding Online Community at SXSW
I have been recovering and reflecting from my time in Austin, Texas, last month, for the annual SXSW Interactive gathering, which gets ever-more immersive, expansive, elaborate, and carnivalesque....
View ArticleLOOKING BACK, THINKING FORWARD
In PR, we often talk about the changing media landscape. New channels appear every day, while publications, outlets and platforms must strive to stay relevant by continuing to evolve. The question we...
View ArticleBroadway Goes Digital
Unless you live in a hole or really just dislike live shows, you know that “Hamilton” is one of the hottest and most sought after tickets currently on Broadway. Like many popular shows, “Hamilton” has...
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